Since our recent newsletter article from Staples on the value of incentive programs proved to be fairly popular, I thought I’d share a few more pieces on running incentives programs from the PM archives. I hope you find them helpful!
Will Work For Incentives
Written by the very talented Print Professional editor Melissa Busch, this article neatly runs through some of the psychology and statistical backing on just how incentive programs work. A good starting (or refreshing) point for those looking to refocus their incentives programs.
The Perfect Thank-You
A piece I wrote about a year ago detailing some specifics on using certain items in incentives programs. The article offers advice on things like how to tastefully decorate expensive reward items, how to select corporate-friendly award jewelry and how to pick crystal awards that best speak your client’s intended message.
How Promotional Products Professionals Can Make More Money With Premiums, Incentives and Recognition
A recent post from one of our recurring guest bloggers, industry veteran Paul Kiewiet, laying out the real and legitimate value of the incentives channel from his own personal experiences as a distributor. If you’re still on the fence about selling incentives, Paul explains its worth (as well as some of the pitfalls) with his trademark easy-to-follow pragmatism.
That’s all for now! Until next week!
MONDAY MIKE FACT: I was in Ocean City Maryland over the weekend. My greatest accomplishment while there was finding a burrito place that sold chips and salsa seasoned with Old Bay instead of salt. If I could always guarantee that driving 6 1/2 hours would yield a new way to eat taco chips, I sure would do a lot more traveling.
